Posted by GAFM AFRICA
We measure most of our success in marketing by our return on investment (ROI). If a tactic generates revenue in relation to what we invest in it, we call it a success. Unfortunately, I think this mindset boxes us in and Read More...
Posted by GAFM AFRICA
Dear customer interacting representative, You don’t have to sell, to, er, sell. The misconception that selling is not for ‘us’ but ‘them’, and that “I don’t know how to se Read More...
Posted by GAFM AFRICA
All top athletes have a coach.All sports team have a coach.It's "the done thing", and is expected.How can we expect them to perform,or hone their skills without a coach? Yet in the corporate world,leaders are expected to Read More...
Posted by GAFM AFRICA
About two years ago,we worked with an owner who wanted to fire a difficult employee,but felt that he couldn't.The employee was the only person in his company who knew how to perform some key parts of the production proce Read More...
Posted by GAFM AFRICA
Most businesspeople go into any type of sales conversation thinking they need to give information. No. Your goal in a sales conversation is to ask the right questions. That will help you ascertain how to transition prosp Read More...
Posted by GAFM AFRICA
About 30 people were treated for burns after walking on hot coals during self-help guru Tony Robbins' "Unleash the Power Within" seminar in Dallas earlier this year. You don’t need to walk on hot coa Read More...
Posted by GAFM AFRICA
No. Your sales job is not as overwhelming as you make it out to be. You counter: “What with doing reports, calling, replying to emails, prospecting, attending meetings, et cetera?” Well, as this column has Read More...
Posted by GAFM AFRICA
Earlier this month, bottled water consumption overtook soda as the number one drink in the U.S. Forbes reports that fresh-pressed juices have boomed into a $3.4-billion industry. According to Acc Read More...
Posted by GAFM AFRICA
TalentSmart has tested the emotional intelligence (EQ) of more than a million people and discovered that social awareness is a skill in which many of us are lacking. To that end, there are some phrases that emotion Read More...
Posted by GAFM AFRICA
As International Women's Day and the Day Without Women strike kick off Women's History Month, I would like to present ways we all can support women in building companies, consulting or breaking their glass Read More...