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Archives
Recent Entries
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Income planning options ahead of your retirement
by GAFM AFRICARetirement planning is a critical subject as it determines the kind of lifestyle a member leads post-retirement. The design of an occupational scheme determines the flexibility of the income that a member receives in retirement. For example, a member of a defined benefit scheme does not h... -
Mixing business and personal money will kill your enterprise
by GAFM AFRICAI walked into one of my client’s office slowly trying to control my anger; promising myself to state my case firmly but with civil calmness and composure regardless of the response I get.I supplied goods to the client last December but he is yet to pay to date. The director was not in s... -
Show commitment in your work, Kenya's RBA tells Pension scheme
by GAFM AFRICAPension scheme fund trustees have been urged to show commitment in their work before demanding payment for their role.Retirement Benefits Authority (RBA) Chief Executive Officer Edward Odundo said on Thursday that poor governance of pension schemes in the country is largely due to lack of commitment... -
6 Lessons from Donald Trump's Winning Marketing Manual
by GAFM AFRICADonald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For example, United invites you to "Fly The F... -
How to Report Internal Control Deficiencies
by GAFM AFRICAAuditors are required to communicate to audit committees or others charged with governance “significant control deficiencies,” including “material weaknesses” [as these terms are defined in the applicable standards, i.e., AU-C section 285 or, for SEC issuers, Auditing Standar... -
Creating the Right Marketing Mix
by GAFM AFRICAFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction.Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. the marketing mix overal... -
How to improve audit planning effectiveness and efficiency
by GAFM AFRICAFor decades, auditors have faced the competing pressures of enhancing audit effectiveness while performing audits more efficiently. By investing more time—and the right procedures—in the planning phase of an audit, both can be achieved, according to Patricia Bottomly, CPA, national assur... -
How To Build Amazing Personalized Influencer Marketing Campaign
by GAFM AFRICAIt’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to r... -
How Financial Statement Audits Deliver Key Business Insights
by GAFM AFRICAFinancial statement audits are not just a compliance exercise, but also an opportunity to gain knowledge that can generate positive business results, according to a recent survey. In many cases, though, companies are not taking full advantage of the insights that audits provide, a survey of 300 exe... -
Auditing Gets Smart
by GAFM AFRICAAuditing in the 1960s was regimented. “We had a strict dress code: Only black and white were allowed,” says Gianni Mion, who worked at chartered accountants Peat Marwick Mitchell from 1966 to 1973 before the company merged in 1987 with KMG to form KPMG—the first megamerger of large...