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Archives
Recent Entries
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Are you looking to make a sale or create a customer?
by GAFM AFRICAWe measure most of our success in marketing by our return on investment (ROI). If a tactic generates revenue in relation to what we invest in it, we call it a success. Unfortunately, I think this mindset boxes us in and keeps us from realizing our own potential. If your goal is just to make a sale, ... -
Change your attitude towards selling to step up your career
by GAFM AFRICADear customer interacting representative, You don’t have to sell, to, er, sell. The misconception that selling is not for ‘us’ but ‘them’, and that “I don’t know how to sell”, is the cause for many lost sales by you. These reps could be technici... -
Executive coaching is a powerful performance tool worth investi
by GAFM AFRICAAll top athletes have a coach.All sports team have a coach.It's "the done thing", and is expected.How can we expect them to perform,or hone their skills without a coach? Yet in the corporate world,leaders are expected to perform each,in demanding environment,often under pressure,without a coach to s... -
Go ahead and fire that difficult employee,no talent is irreplac
by GAFM AFRICAAbout two years ago,we worked with an owner who wanted to fire a difficult employee,but felt that he couldn't.The employee was the only person in his company who knew how to perform some key parts of the production process. The business owner said he felt like a hostage,even as this important emplo... -
Get to know what type of listener your customer is
by GAFM AFRICAMost businesspeople go into any type of sales conversation thinking they need to give information. No. Your goal in a sales conversation is to ask the right questions. That will help you ascertain how to transition prospects and customers from information to knowledge faster. So how do you make that... -
Five Mistake you don't want to make in the World of Sales
by GAFM AFRICAAbout 30 people were treated for burns after walking on hot coals during self-help guru Tony Robbins' "Unleash the Power Within" seminar in Dallas earlier this year. You don’t need to walk on hot coals to unleash more power, but you do need to take more actions and become obsess... -
Learn client-facing activities to succeed in business of sales
by GAFM AFRICANo. Your sales job is not as overwhelming as you make it out to be. You counter: “What with doing reports, calling, replying to emails, prospecting, attending meetings, et cetera?” Well, as this column has averred, the progressive sales person has only three activities: customer facing... -
Simple Ways To Avoid Getting Led Astray By Trends
by GAFM AFRICAEarlier this month, bottled water consumption overtook soda as the number one drink in the U.S. Forbes reports that fresh-pressed juices have boomed into a $3.4-billion industry. According to Accenture, the overall consumer healthcare market is worth $502 billion dollars and... -
9 Phrases Smart People Never Use In Conversation
by GAFM AFRICATalentSmart has tested the emotional intelligence (EQ) of more than a million people and discovered that social awareness is a skill in which many of us are lacking. To that end, there are some phrases that emotionally intelligent people are careful to avoid in casual conversation. The followi... -
4 Easy Ways to Help Women Succeed in Business
by GAFM AFRICAAs International Women's Day and the Day Without Women strike kick off Women's History Month, I would like to present ways we all can support women in building companies, consulting or breaking their glass ceiling throughout the year. Before we can help, we need to realize whe...