by Josie Sutcliffe, August 22, 2017
Google is the latest company to come under fire for allegedly paying female employees less than their male counterparts, but the tech giant has refused to disclose compensation information to Department of Labor (DoL) investigators. In a world where employer brand and brand sentiment are increasingly interlinked, and corporate transparency in people practices is becoming the new golden rule, this decision could hurt the company. Even more crucially, given Google’s position as one of the world’s top brands, it may slow progress in closing the gender wage gap altogether.
Gender equity is an issue of incredible focus and debate for employers and lawmakers, particularly when it comes to compensation. But getting to the bottom of measuring pay equity at a given company is easier said than done. For instance, in the current example of Google, where the DoL is suing Google for details related to Google’s compensation data, the devil is in the details: Google may be defining — and therefore measuring — “equal pay for equal work” differently than the Department of Labor.
This is a wake up call for corporate leaders and boards: understanding and measuring gender equity should be a top priority for your organization, or else risk costly consequences.
Part of this is about realizing and accepting that gender equity is about more than equal pay for equal work. As one example: a Visier Insights report that analyzed an aggregated database of over 160,000 US-based employees of over 30 large US enterprises found that an underrepresentation of women in manager positions — in particular during the key childcare years — directly drives the overall gender wage gap.
If a company pays women and men the same for equal work, but then underrepresents women in the better-compensated manager roles, has that company achieved gender equity? I think not.
Here are some actions leaders can take to promote and ensure gender equity:
Make the business case for gender equity at your organization. It isn’t just about fairness, avoiding lawsuits, and protecting (or building) your employer brand (check out the InHerSight for an idea of what the future holds — a Glassdoor-type site that focuses on rating companies from the perspective of their support of women). Research by McKinsey shows that companies in the top quartile for gender diversity are 15% more likely to have financial returns above their respective national industry medians. According to a 2016 McKinsey Global Institute report, if full gender equality is attained, $4.3 trillion could also be added to the U.S. economy by 2025.