Customer Centric Intelligence

• Posted by violet akoth November 3, 2017 - Filed in Business - #customer service  - 2,957 views

                                Customer service article.

  A customer service agent is often the face of his employer. It is important for a customer service agent to ensure that each potential and existing customer have a pleasant experience. Acting as an extension of the firm’s brand and core values, this task is accomplished by treating each customer in a courteous manner, greeting them and answering every question in a pleasant and efficient manner.

  Customer service is also important to an organization because it can help differentiate a company from it competitors Therefore, putting extra efforts into customer service may be thing that gives one drug store a competitive advantage.

  A company with excellent customer service is more likely to get repeat business from customers. Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers, which will have a negative impact on business. It costs a lot more money for a company to acquire a customer than to retain them, due to advertising costs and the expense of sales calls. Therefore, the efforts that go into maintaining quality customer service can really pay dividends over time.

  People that have a positive experience with a company's customer service department will likely tell two or three others about their experience, according to Consumer Affairs website. Therefore, quality customer service can be a source of promotion for organizations. Contrarily, a person who has a bad customer service experience will likely tell between nine and 20 people.

  Customer service is important to an organization because of potential complaints. Consumers can file a complaint with the Better Business Bureau, Consumer Affairs or even a class action attorney if they are dissatisfied with a company's customer service. As long as a customer owns a product, they expect to be able to service it. Otherwise, they have certain rights to sue the company, as consumers are protected by the Federal Trade Commission.